Adidas, in collaboration with Parley has created a new 3D-printed sneakers from ocean plastic waste. The sportswear company is committed to integrating recycled waste into a general-release shoe this year. This will help to eliminate the plastic waste in the seas.
The shoe’s upper is made from Parley Ocean Plastic and illegal deep-sea gillnets and polyester retrieved in the Southern Ocean by the non-profit Sea Shepherd during a mission to protect sea life. Parley is hoping its collaboration with Adidas, which began earlier this year, will boost their profile for the ongoing climate talks in Paris.
Protecting life underwater became the 14th development goal of the United Nations. Therefore, Parley in pparis is all about updating knowledge, sharing visions, fine-tuning strategies, creating concepts and forging collaborations in order to kickstart change.
Parley’s founder, Cyrill Gutsch.
Adidas says it will be a world’s first, integrating Parley Ocean Plastic into one of its top footwear franchises in the second half of this year.The new shoe is going to be one of an ongoing series of changes Adidas has made in an attempt to be friendlier to the environment. Adidas has already announced it will stop handing out plastic bags in its stores and end the use of microbeads in products like shower gels.
Adidas is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories headquartered in Herzogenaurach, Bavaria. It is the largest sportswear manufacturer in Europe and the second biggest in the world.