Android creator Andy Rubin, plans to make his comeback with a high-end smartphone which he expects to challenge current technology flagships from Google and Apple. Rubin left Google in 2014 to start an incubator for hardware startups, and now, he plans to make this smartphone under ‘Essential’, a new company which he plans to head as CEO. The company will focus on consumer hardware products on the lines of mobile and smart home market products. Recently he had discussions at the recently held CES in Las Vegas with mobile carrier executives regarding the venture.
Essential aims to bring together several mobile and smart home products under one platform and the company will release a flagship smartphone by the middle of 2017 which is likely to be priced close to the iPhone 7 says Bloomberg.
Considering the fact that Rubin has experience in developing the Android OS, it is possible he can head a team to produce a phone that takes artificial intelligence (AI) a notch higher than what current technology on phones possess.
Andy Rubin (born 1963) is an American computer programmer, engineer, entrepreneur, and venture capitalist. He is the co-founder and former CEO of Android Inc. Andy and his wife, Rie, also own and operate Voyageur du Temps, a bakery in Los Altos, CA.
After Android was acquired by Google in 2005, Rubin became the company’s Senior Vice President of Mobile and Digital Content until March 2013. On 13 March 2013, Larry Page announced in a blog post that Rubin had moved from the Android division to take on new projects at Google. He was replaced by Sundar Pichai, who now serves as Google’s CEO. In December 2013, Rubin started management of the robotics division of Google (which includes companies bought by Google, such as Boston Dynamics). On 30 October 2014 he left Google after nine years at the company to start an incubator for hardware startups.