A Forbes report puts Apple on number one spot as the most valuable brand, rating the company to the tune of $145.3B over other top notch brands. One, you do not get to such status and not near-perfect your products/services delivery. Two, attaining such should imply that you must expect to welcome legals actions over any and every flaw in your products and services.
According to a AppleInsider report, 100+ iOS users recently filled a class action against the firm at the New York District court, alleging that Apple had mislead users in the roll out of upgrades to iOS9 on older devices like the iPhone4s, iPad2 and iPad mini, from which these devices were beneficiaries. The claim alleged that such upgrade interfers with the devices like iPhone4s’ performance, making it to operate slower and often crashes. Moreso, that users are unable to downgrade their devices after the upgrade, which implies users would be forced to choose newer devices at their own expense.
The class action is seeking a whopping initial value of $5 million as damages for their troubles. This value is likely to increase if the suit continues, as it would lay a foundation for a wider group to join to ‘eat their own share of the cake’.
I am certain Apple will come up with ‘a quick fix’ to remedy the situation; whether to service the lawsuit or fix bugs, there has to be a way out because continuation of the suit would not be to their interest. However, my question here is this “is this class action a step to better the users experience of Apple iOS devices or a covert mission by the group to exploit Apple’s financial resources”. The few months ahead surely will answer this question.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. The American multinational technology company designs, develops, and sells consumer electronics, computer software, and online services. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, and the Apple Watch smartwatch. Apple’s consumer software includes the OS X and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, and iCloud. Apple is headquartered in Cupertino, California.