Responding to the rise of YouTube, the BBC announced today that it intends to spend about $44 million on online children’s content across the next three years. The British public service broadcaster sees this as its biggest investment in children’s services in a generation.
The funding will go a long way into making personalized online programs for kids such as video, vlogs, live online program clips, quizzes, podcasts, games and apps. Also it will go alongside traditional BBC kids television channels such as BBC Bitesize, for education, and CBeebies, for ages six and under.
The programs will be made out of “bespoke commissioned content, re-purposed BBC Archive and third-party content from education/cultural bodies.”
According to the BBC annual report, YouTube has become the favorite brand of about 70% of kids aged 6-12, this new shift in company policy will not only help kids to get the relevant content they need, but also to help the company to maintain it’s reputation for world-class programmes across it’s linear channels”.
“The new funding we’ve announced today for our Children’s services – the biggest investment for a generation – will help us ensure we can maintain our reputation for world-class programmes across our linear channels, but also increasingly offer a personalised online offering for our younger viewers. By keeping our focus on our audiences we’ll be best placed to meet the challenges ahead of us and will ensure the BBC of 2022 continues to serves the whole of the UK.”
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London. The BBC is the world’s oldest national broadcasting organisation and the largest broadcaster in the world by number of employees. It employs over 20,950 staff in total, 16,672 of whom are in public sector broadcasting. The total number of staff is 35,402 when part-time, flexible, and fixed contract staff are included.