The world’s most popular mobile messaging application, WhatsApp will be closely scrutinised, the chair of Europe’s leading group of privacy regulators said on Monday. This move was made after the Facebook owned company said on Thursday it would start sharing users’ phone numbers with Facebook, helping it to target advertisements and friend recommendations across the social media network……
By connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. – WhatsApp.
CNIL said it hasn’t received any complaints yet from citizens concerning the latest changes to WhatsApp privacy policies.
WhatsApp Messenger was founded in 2009 by Brian Acton and Jan Koum, both former employees of Yahoo!. It is a proprietary cross-platform instant messaging client for smartphones. It uses the Internet to send text messages, images, video, user location and audio media messages to other users using standard cellular mobile numbers. The name “WhatsApp” was used because it sounded like “what’s up. As of February 2016, WhatsApp had a user base of up to one billion, making it the most globally popular messaging application.
WhatsApp Inc. is based in Mountain View, California and has been acquired by Facebook Inc. on February 19, 2014, for approximately US$19.3 billion.