Google Pixel Phone – Specs and price

Search company, Google has launched the Pixel phone, featuring a 12 megapixel camera and unlimited photo storage. The smartphones launched were the Pixel and Pixel XL, these Android smartphones are the first to carry Google’s branding without being associated with another manufacturer and also the first smartphones compatible with the Google’s new virtual reality headset called Daydream View, and a controller. No doubt, a direct competitor to Apple’s iPhone.

Google even referenced Apple on stage, using an iPhone to show a “storage full” message, and saying that the Pixel would avoid that with unlimited full resolution backups of photos and videos using Google Photos’ cloud storage.

Google’s Pixel will have unlimited full resolution phone backup with Google Photos, and will be some of the first devices to feature the latest version of 4G – cat 9 LTE advanced, giving fast data speeds, 4G calling and Wi-Fi calling, which is supported by EE as Google’s exclusive network partner in the UK.

We’re putting a stake in the ground for the Android ecosystem in terms of what we think is the best from both the software and hardware point of view, which has been developed and made by Google.

James Nugent
Product manager for Pixel

Google’s Pixel come in two sizes having either 5″ or a 5.5″ screen, they also feature an outstanding 12 megapixel cameras with 1.55 micrometre pixels for boosted low light performance on the back, these were awarded a rating of 89 by DxOMark camera analysts, thus making it the highest ranked smartphone camera to date, beating both Samsung Galaxy S7 Edge having 88 and Apple’s iPhone 7 which has 87.

The smartphones also features the latest processor, the Snapdragon 821 from industry leader Qualcomm, aluminium bodies and the next version of Android 7.1 Nougat and features quick charging technology, Sabrina Ellis spoke about Pixel’s quick charging – 7hrs in 15mins – at the Google launch event, quite impressive.

The Pixel phones now has a new smart assistant, the new Google Assistant, this replaces Google Now and Google voice search previously available to other Android smartphones.

This is the first device with Google Assistant, a conversational, contextually aware assistant that will help you through you day. You can talk to it, ask it various questions and it will provide a consistent experience throughout, as well as prompting you with information when it thinks its relevant.

“We’re leveraging 18 years of search and evolving it into an assistant powered by machine learning and artificial intelligence that we believe will be the next wave of computing for the next 10 years or so and it will get better and better as people use it” – Ana Corrales, vice president of global operations and Google Store.

Having access to Goggle Assistant still remains the same as with it’s previous Google Now and Google voice search, users can use the familiar “OK Google” hotword, and a long press of the Pixel’s home button. The Assistant will be able to give answers to some questions and perform various actions in order to help get things done through voice and text, as it learns your preferences and habits while it pulls information from Google’s services.


The 5 inch Pixel has 32GB of storage and will cost £599, or the 128GB version will cost £699. The 5.5 inch Pixel XL will cost £719 with 32GB of storage or £819 with 128GB of storage. Pixel’s price matches the pricing of Apple’s iPhone 7 and iPhone 7 Plus. The smartphones will be available through EE, via Google’s online store and Carphone Warehouse in the UK.

Google is an American multinational technology company founded on the 4th of September 1998 by Larry Page and Sergey Brin while they were Ph.D students at Stanford University. The company specializes in Internet-related services and products such as online advertising technologies, search, cloud computing, and software. Most of the company’s profits are derived from AdWords, an online advertising service that places advertising near the list of search results. Google’s headquarters is in Mountain View, California, the “Googleplex”. Google announced the Pixel and Pixel XL smartphones on October 4th, 2016 during the #MadeByGoogle event.

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