Instagram’s update features a new colorful logo and a monochrome interface

Facebook-owned Instagram has rolled out a new update today, the update features a revamped user interface which brings a much simpler black and white appearance within the app. The new logo is brightly colored representing a simpler camera with the rainbow colors in gradient form. The company has also updated app icons for Boomerang, Hyperlapse and Layout.

The simpler app design puts the focus on your posts and keeps your features in the same place

“When Instagram was founded over five years ago, it was a place for you to easily edit and share photos. Over those five years, things have changed,” says Ian Spalter, Instagram’s Head of Design. “Instagram is now a diverse community of interests where people are sharing more photos and videos than ever before, using new tools like Boomerang and Layout, and connecting in new ways through Explore.”

Instagram new logo


While Instagram’s new icon has been filled with lots of colors, the the blue and white color within the app itself has been removed and replaced with black-and-white, now the colors seen will come from images shared by individuals. Although the Instagram app is now live, if your app hasn’t been updated automatically yet, you can update it manually via the App Store.

Earlier on Instagram enhanced its security by adding two-factor authentication to fight off hackers and also increased the time for video uploads to 60 seconds. It may take a while for users to get used to the new interface, some might appreciate it, some might not, which ever ways with time one should get used to the new design. Download Instagram for iOS and Android.

What do you think of the new design? Let us know in comments.

Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app. It  features online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app. Originally, a distinctive feature was that it confined photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 4:3 aspect ratio typically used by mobile device cameras. In August 2015, version 7.5 was released, allowing users to post photos captured in any aspect ratio. Users can also apply digital filters to their images. The service was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock.

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