Earlier this week, Opera Software said that it would be launching an Android app which will be dedicated to serving news and video contents in the near future. The decision came as a result of the success of its newsletter service, which went beyond 100 million users as of November.
The pattern with which it grew was so amazing, being that only 2 million active users were recorded less than a year ago. The company proved that its success is evidence that people are still searching for a reliable news delivery service. Adding this feature to Opera Mini browser is believed to have been the largest contributing factor, to the fast growth of the solution.
Now, the Android app on its way, is set to be powered by the same AI technologies behind the company’s existing newsletter service. The AI solution was built in such a way that it analyzes the viewing habits of an individual, which it then uses as a basis for giving a highly personalized reading experience, by serving contents that such an individual might also be interested in.
The fact that mobile browsing now accounts for the majority of internet usage in the consumer space, is a strong reason why Opera is very keen on taking the mobile-first approach to news delivery to a whole new level.
This Oslo, Norway-based browser developer, has plans to announce some content partnerships next year, it also seems that the Android version of its newsletter would be launched at about that time as well.
Opera is a web browser developed by Opera Software. The latest version is available for Microsoft Windows, OS X, and Linux operating systems, and uses the Blink layout engine. Opera began in 1994 as a research project at Telenor, the largest Norwegian telecommunications company. In 1995, it branched out into a separate company named Opera Software ASA. Opera was first released publicly with version 2.0 in 1996, which only ran on Microsoft Windows. In an attempt to capitalize on the emerging market for Internet-connected handheld devices, a project to port Opera to mobile device platforms was started in 1998. Opera 4.0, released in 2000, included a new cross-platform core that facilitated creation of editions of Opera for multiple operating systems and platforms.
Opera has been noted for originating many features later adopted by other web browsers. Prominent examples are Speed Dial, Pop-up Blocking, Browser Sessions, Private Browsing and, among major browsers, Tabbed Browsing.