Poor Performance apps will now be downranked in Google Play


With over two million apps found on Google’s Play Store, the fact remains that lots of sub standard, spammy and malicious apps could still be found. Google isn’t comfortable with this, that’s why the search engine giant is taking concrete steps to ensure that these categories of applications stay off its app store.

To achieve this, Google intends to automatically downrank apps with poor performance found on its digital marketplace. When this is done, apps with better performance and quality will be more visible and ranked higher than other apps prone to crashes and glitches. Additionally, when users search for apps, poor performance apps will be ranked lower

Although, Google didn’t share specifics on its new ranking system, the company said that it intends to “incorporate app quality signals in it’s ranking algorithms.” Obviously the tech company might be considering some factors such as reviews and reported crashes to help cut off apps that are unworthy.

This is a good idea, since it will encourage developers to build quality apps and also to work more on their apps and ensure that they fix problems related to crashing and try to increase positive user ratings. Doing this will help their apps surface higher in the rankings and search results and ultimately bring them more users.

Google is an American multinational technology company founded on the 4th of September 1998 by Larry Page and Sergey Brin while they were Ph.D students at Stanford University. The company specializes in Internet-related services and products such as online advertising technologies, search, cloud computing, and software. Most of the company’s profits are derived from AdWords, an online advertising service that places advertising near the list of search results. Google’s headquarters is in Mountain View, California, the “Googleplex”.

Google Play (formerly Android Market) is a digital distribution service operated and developed by Google. It serves as the official app store for the Android operating system, allowing users to browse and download applications developed with the Android software development kit (SDK) and published through Google. Google Play also serves as a digital media store, offering music, magazines, books, movies, and television programs. It previously offered Google hardware devices for purchase until the introduction of a separate online hardware retailer, Google Store, on March 11, 2015.

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