Puma introduces a racing robot that moves as fast as Usain Bolt

Puma has just introduced a four wheeled robot programmed to give athletes what to race against and also to help athletes beat their own records. And anyone who succeeds at beating this robot maximum speed could be as fast as our own Usain bolt. Yes! This machine  can keep pace with the Jamaican speedster, it even matched Usain Bolt’s 2009 foot-speed world record of 44.6 KPH (27.7 MPH.

Beatbot was made for Puma by the J. Walter Thompson ad agency and a bunch of MIT engineers. This sporty looking has nine built-in infrared signals designed to follow the lines of a race track as it runs around the track at great speed. It also has front and rear-racing GoPro cameras and LED lights on its tail for easy viewing. Though, it moves as fast as Bolt, its speed can be controlled with a mobile app in hope of actually getting a chance against this racing box. This app also monitors the revolution of its wheels to figure out how fast it is going.

For now, Puma is making Beatbot available to its own sponsored athletes such as the aforementioned Usian Bolt, but there are other plans to introduce it to other athletes and athletic programs this year.

So if you want to beat Bolt, get a BEATBOT…


Puma SE, branded as PUMA, is a major German multinational company that designs and manufactures athletic and casual footwear and clothing, headquartered in Herzogenaurach, Bavaria. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany…


Usain St. Leo Bolt, OJ, is a Jamaican sprinter. Regarded as the fastest person ever timed, he is the first man to hold both the 100 metres and 200 metres world records since fully automatic time measurements became mandatory in 1977…



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