Steam wants to stop and remove misleading game images from its store

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Have you ever been deceived by a game’s ‘concept art’? That has been the case for a while now, many developers make their games look better than they actually do during gameplay using concept art and staged renders. This methods can be misleading especially to customers and that is why Valve wants to put a stop to that on Steam.

The company announced that hence forth, all games on its store must use actual in-game screenshots. Currently, Valve has updated the page for its popular MOBA, Dota 2, to display only trailers and actual screenshots. The new rules will come into effect a few weeks from now when Steam gets its Discovery Update. Valve is yet to say how it would enforce this rule or how it intends to inspect images uploaded to each listing.

This move should help make it easier for customers to figure out exactly what a game looks like in play, and avoid titles that don’t match up to what their promotional images.


Valve is an American video game developer and digital distribution company headquartered in Bellevue, Washington. Founded in 1996 as a limited liability company by former Microsoft employees Gabe Newelland Mike Harrington, the company has developed the critically acclaimed Half-Life, Counter-Strike, Portal, Day of Defeat, Team Fortress, and Left 4 Dead video game series, alongside Dota 2. It also developed and maintains Source on which most of its games run, and the software distribution platform Steam, which has led to the Steam Machine, a line of pre-built gaming computers running SteamOS.



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