Tim Cook says $999 iPhone X is “a value price”

iphone x

After Apple presented its new “smartphone of the future,” the iPhone X and placing it up for sale at $999 for the base price, some worried that the smartphone was too expensive, but according to Cook we’re thinking about it all wrong. Just to be clear, the 64GB version of iPhone X costs $999, the only other option — the 256 GB — is $1,149.

Cook Appeared on ABC’s “Good Morning America” on Tuesday, to talk about Dreamers and the Trump administrations recent discussions with Democrats to try to organize legislation to protect young immigrants, He faced questions from the audience about other topics, including iPhone X. “I understand inflation, etc” one viewer asked, “but don’t you find the price tag for the iPhone X out of reach for the average American?” Cook explained: “Well, it’s a value price actually for the technology that you’re getting.”

During the keynote last week, Apple execs highlighted how many formerly independent gadgets – like MP3 players and standalone cameras – the iPhone had absorbed and replaced over the years. Combining these devices into one means we should expect an increase in price. The added security also, is another feature which many will want to pay for. Cook was passionate to insist that Face ID, which you unlock your iPhone X just by looking at it, is perfectly private. “Once you place your face in the phone, it’s in the phone, Apple doesn’t have it,” he said.

Cook suggested that the price was less relevant than many would claim. “As it turns out, most people are now paying for phones over long periods of time,” he highlighted. “So very few people will pay the price tag of the phone initially. Also, most people actually trade in their current phone, and so that reduces the price further, and some carriers even throw in subsidies and discounts.”

Another factor to consider here is the demand, “And so when we look at it, the phone – the iPhone in particular – has become so essential in our daily lives, people want it to do more and more and more,” Cook said, “and so we built more technologies into it to be able to do that.” In short, users demanded more from their smartphones and many are willing to pay for it.

Although the iPhone X is expensive, it isn’t Apple’s only option. The iPhone 8 starts at $699, for those who can’t afford the iPhone X, this might be another option to lean on to.


iPhone  is a line of smartphones designed and marketed by Apple Inc. These range of phones runs on Apple’s iOS. Apple has released ten generations of iPhone models with each having a suffix that particular generation. These generations have also been accompanied by one of the ten major releases of its iOS operating system. The first generation iPhone was released on June 29, 2007; the most recent iPhone model is the iPhone X.

iPhone X is a phablet designed, developed, and marketed by Apple Inc. Apple CEO Tim Cook announced the iPhone X on September 12, 2017, alongside the iPhone 8 and iPhone 8 Plus at the Steve Jobs Theater in the Apple Park campus. The phone is slated for release on November 3, 2017. This iPhone marks the iPhone’s tenth anniversary, with “X” being the symbol for “ten” in Roman numerals.

Within Apple’s line-up, the iPhone X is positioned as a high-end, premium model intended to showcase advanced technologies. Leaks, including those from case manufacturers, as well as HomePod firmware and the final version of iOS 11, revealed various aspects of the device prior to its unveiling, including the fact that it would have a nearly bezel-less design and no physical home button, an OLEDdisplay, dual cameras with improved depth sensing, and a face recognition unlock system known as Face ID.



There are no comments

Add yours