Quite a number of twitter users use the app so as to be updated with recent happenings. As a matter of fact few days ago while within the twitter app i said to myself “this is more like a huge blogging site where everyone could include their articles”.
I am certain Twitter had something similar in mind, the Social networking company has official classified its iOS app in the news category on the App Store. Lets just say the company is trying to boost its visibility by switching from Social media to news. According to TechCrunch while in the social media category Twitter ranked as No. 10 behind Facebook, Instagram, Messenger, WhatsApp, Pinterest, and others, now in the news category it now occupies the top spot, this, as rightly predicted has increased Twitter’s position in the store’s rankings.
Previously the ‘social networking service’ has come up with different techniques towards keeping users glued to the Twitter app without switching to other social media platforms, techniques such as including live-streaming options to its services, increasing its photo-sharing features and many others have been implemented. Yet Twitter still struggles with the growth of its users compared to other social media such as Facebook, its active user base is around 500 million as of May 2015, whereas Facebook has more than 1.5 billion monthly active users.
Obviously the new features implemented by the company wasn’t working out, so switching to the News category with the hope of increasing its app store ranking might turn out just well, of course that is if users will choose it as a better alternative to News apps such as Flipboard and a host of others.
Twitter was created and launched in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass. It is an online social networking service that enables users to send and read short 140-character messages called “tweets”. Registered users can read and post tweets, but those who are unregistered can only read them. Users access Twitter through the website interface, SMS or mobile device app. The service rapidly gained worldwide popularity, with more than 100 million users posting 340 million tweets a day in 2012. Twitter was one of the ten most-visited websites and has been described as “the SMS of the Internet”. Twitter Inc. is based in San Francisco and has more than 25 offices around the world.