Soon Windows 10 will let you try apps without installing them

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Microsoft is bringing support for Playable Ads to Windows 10, this feature will allow you to see how an app works without having to download or install it from the Store first. The program’s preview launched last week in the Windows Dev Center. Once advertisers start to take advantage of it, you’ll able to stream an app or game for three minutes as though it was installed on your device.

Enabling interactive ads such as this will enable users to make better choices about whether to purchase or install an app or not. Additionally, users wont have to leave the current app context after ad click since these are inline expandable ads. Advertisers on the other hand can make their Ads playable with just few clicks, no special coding is required.

The new feature is currently in limited preview; Microsoft is yet to announced when it’ll become more widely available.


Microsoft Corporation, founded by Paul Allen and Bill Gates on April 4th 1975, is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. It is the world’s largest software maker by revenue, and one of the world’s most valuable companies. It’s latest OS Windows 10 is a personal computer operating system developed and released by Microsoft as part of the Windows NT family of operating systems. It was officially unveiled in September 2014 following a brief demo at Build 2014. The first version of the operating system entered a public beta testing process in October 2014, leading up to its consumer release on July 29, 2015, and its release to volume licensing on August 1, 2015.



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