Few months ago Google introduced its Accelerated Mobile Pages project (AMP), a new open-source initiative aiming to “dramatically improve the performance of the mobile web.” AMP HTML focused on building lightweight webpages, this aids Google’s caching infrastructure around the world to provide faster loading pages. In essence with AMP you can be rest assured that content will load faster on mobile devices.
Automattic (Company behind WordPress) said today that it is enabling AMP for all WordPress blogs, this means that hosted WordPress users will get super-fast page loads when visitors come to their sites from Google results without the need of the user modifying anything. For self-hosted users, WordPress has also made a plugin available that automatically converts content as well, download plugin here.
How to know if its a speedy version of a mobile page? simple, just watch out for a small lightning bolt symbol close to the results. When you tap the page, you will notice it will loads faster than other results provided by the search engine. AMP in its current form is mostly meant to accelerate news sites.
According to Kissmetrics, 40% of web users will abandon a page if it takes longer than 3 seconds to load. AMP will not just enable faster loading times on mobile web pages but also boost it’s rank higher in search results.
WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. WordPress is installed on a web server, which either is part of an Internet hosting service or is a network host itself; the first case may be on a service like WordPress.com, for example, and the second case is a computer running the software package WordPress.org. An example of the second case is a local computer configured to act as its own web server hosting WordPress for single-user testing or learning purposes. Features include a plugin architecture and a template system. WordPress is the most popular blogging system in use on the Web, at more than 60 million websites. It was released on May 27, 2003, by its founders, Matt Mullenweg and Mike Little, as a fork of b2/cafelog.