We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018.
However, the shorter ad formats which can be skipped after 5 seconds will remain. It is surprising to know that most viewers are not fans of YouTube ads. A survey done by Accenture last year, shows that over 80 percent of respondents from various countries said they thought their online video watching was interrupted by ads too much.
Well, don’t know about you, but i am glad the video sharing website is killing its most annoying ad format, the 30 second ‘unskippable ad format’.
YouTube is an American video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries. The site allows users to upload, view, rate, share, add to favorites, report and comment on videos, and it makes use of WebM, H.264/MPEG-4 AVC, and Adobe Flash Video technology to display a wide variety of user-generated and corporate media videos. Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program