Apple apologies for iPhone slowdowns, offers battery discounts


Apple has apologized for slowing down your iPhone. On Thursday, the company issued a lengthy letter addressing this practice which was designed to offset errors caused by the aging batteries inside. Last week, the tech company admitted to the iPhone slowdowns, this got customers upset, the major complaint was over why Apple kept the practice secret. The issue affects older models including the iPhone 6, iPhone 6s, iPhone SE, and iPhone 7.

On Thursday, Android smartphone vendors HTC and Motorola both reportedly said they had never employed a similar practice. John Poole, a developer behind benchmarking software Geekbench, also hasn’t found vendor-induced slowdown issues in other Android phones.

On Thursday, Apple said it’s been hearing the feedback. “First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades,” it said.

We know that some of you feel Apple has let you down. We apologize. We’ve always wanted our customers to be able to use their iPhones as long as possible — Apple.

To show you just how sorry they are, the tech company is slashing the cost of an out-of-warranty iPhone battery replacement from $79 to $29, replacing the old battery with a new one, can restore the device’s original performance. This discount is expected to run starting next month and it only applies to iPhone 6 models or later.

Earlier on Two class-action lawsuits was brought against Apple for this practice, claiming Apple’s actions resulted in customers effectively being forced to get new phones before they needed to. A press release for one of the lawsuits, led by the Atlas Consumer Law group in Illinois, says Apple’s “iOS updates, plaintiffs claim, were engineered with this very purpose in mind—fraudulently forcing iPhone owners to purchase the latest model offered by Apple.”

A second suit, in California, claims that the plaintiffs “never consented to allow Defendants [Apple] to slow their iPhones” and that they “were never given the option to bargain or choose whether they preferred to have their iPhones slower than normal.”

In its defense, Apple said the processor-throttling is designed to prevent an iPhone from randomly crashing. As the battery inside ages, it can struggle to meet the peak energy demands, triggering the iPhone to shut down.

In order to fix or prevent this issue, Apple decided to level down the devices’ computing power, when there was need to. This fix was introduced via an iOS update, and it’s been designed to calibrate certain system components including the CPU and GPU to prevent quick spikes in the phone’s performance. No one suspected this, and as usual everyone loves an update with the hopes that it adds welcome features to a device, this wasn’t the case here.

iPhone  is a line of smartphones designed and marketed by Apple Inc. These range of phones runs on Apple’s iOS. Apple has released ten generations of iPhone models with each having a suffix that particular generation. These generations have also been accompanied by one of the ten major releases of its iOS operating system. The first generation iPhone was released on June 29, 2007; the most recent iPhone model is the iPhone X.

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