Earlier on, a report sufficed that the disappointing demand for iPhone X might drive Apple to discontinue it’s latest flagship, although this wasn’t verified, it seemed true because over the past few weeks the iPhone X isn’t selling as well as Apple had hoped. The iPhone X may have been the best-selling smartphone of the Christmas quarter, but sales momentum was apparently lost after that.
The company has reportedly informed suppliers that it’s cutting iPhone X production for March quarter by half from the predicted 40 million units to nearly 20 million units.
A report from Nikkei says that Apple saw “slower than expected” sales of the iPhone X in key markets such as United States, Europe and Chine, the report also state that Apple has a combined production target of 30 million units for the existing iPhone models including iPhone 7 and 8. The company intends to slash iPhone X production volume in half this quarter because of disappointing holiday-season sales.
Nikkei says the high entry price of the iPhone X is a likely reason for the drop in sales. This makes sense given that the iPhone X is the most expensive iPhone the company has made starting from $999.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. The American multinational technology company designs, develops, and sells consumer electronics, computer software, and online services. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, and the Apple Watch smartwatch. Apple’s consumer software includes the OS X and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, and iCloud. Apple is headquartered in Cupertino, California.
The iPhone smartphone is a line of smartphones designed and marketed by Apple Inc. The iPhone runs on Apple’s iOS mobile operating system. The first generation iPhone was released on June 29, 2007.