If you are a Chrome user and like me, gets pissed off when a link autoplays an audio or video, especially those seem to be irrelevant and annoying, them the long awaited respite has come. Google has updated and improved it’s autoplays policy on Chrome desktop.
The new and improved autoplay policy will apply on Chrome desktop and will block unwanted autoplays. Google Chrome usually either pause, mute or even close tabs of links of a significant number of autoplay links. You would recall that last year, Google announced it’s plan to “clean up the web” It later introduced an Ad Blocker to Chrome. Also in late 2017, a beta version of Chrome capable of muting audios and videos circulated the internet, so the autoplay policy isn’t therefore a surprise.
The policy is based on machine learning. This will be done by Chrome learning users’preferences through their browser history, tracking those sites they allowed autoplays and those they did not. For those who don’t keep browsing history, Chrome already allows autoplay for over 1,000 sites where we see that the highest percentage of visitors play media with sound. It would assume similar preferences for such people.
As you browse the web, …Chrome learns and enables autoplay on sites where you play media with sound during most of your visits, and disables it on sites where you don’t.
This implies that, to get the best experience, users will have to teach Chrome. However, you may find that you still need to click “play” every now and then, but overall the new policy blocks about half of unwanted autoplays, meaning users are guaranteed fewer surprises and less unwanted noise when you first arrive at a website. The whole essence of the new policy is to improve user experience on Chrome as well as to give Chrome users a personalized, predictable browsing experience on the web.
The new autoplay policy is enabled on the latest Chrome version. Get it here.
Google Chrome is a freeware web browser developed by Google. It used the WebKit layout engine until version 27 and with the exception of its iOS releases, from version 28 and beyond uses the WebKit fork Blink. It was first released as a beta version for Microsoft Windows on September 2, 2008, and as a stable public release on December 11, 2008. It is also the most popular browser for smartphones, and combined across all platforms at about 45%. Its success has led to Google expanding the ‘Chrome’ brand name on various other products such as the Chromecast.
Google is an American multinational technology company founded on the 4th of September 1998 by Larry Page and Sergey Brin while they were Ph.D students at Stanford University. The company specializes in Internet-related services and products such as online advertising technologies, search, cloud computing, and software. Most of the company’s profits are derived from AdWords, an online advertising service that places advertising near the list of search results. Google’s headquarters is in Mountain View, California.