Oh yes, the long awaited return of Nokia to the smartphone market is here. The parent firm of Nokia HMD Global, which secured the exclusive Nokia brand licensing rights in mobile phones in late 2016, is proud to announce the launch of its Nokia 6 smartphone in China.
The company said on its website that Nokia 6 marks the first step in HMD’s ambition to set a new standard in design, material quality and manufacturing innovation across every tier of its products by building on the hallmarks of a true Nokia phone experience. It also said that the device is “designed explicitly with the needs of users in mind, combines quality and in-built durability to deliver a real-life premium smartphone experience at a price point for the highly aspirational Chinese consumer”.
- Nokia 6 will be available exclusively in China through JD.com. Available in early 2017, Nokia 6 is 1699 CNY
- New design philosophy embraces much-loved Nokia phone hallmarks of quality, superior craftsmanship and relentless focus on the consumer experience
- Nokia 6 marks the first step for the Nokia brand into Android smartphones with more to come in H1 2017
Feature of Nokia 6
- Nokia 6 display has a bright hybrid in-cell 5.5” screen with full HD resolution and incredible colour reproduction wrapped in 2.5D Gorilla Glass. The display stack is laminated together with a polarizer layer enabling excellent sunlight readability and slim form.
- The build is completed with the latest generation Qualcomm Snapdragon™ 430 processor with X6 LTE modem designed for excellent battery life and superior graphics performance.
- 4GB RAM and 64GB storage with which to run the latest version of Android Nougat and is packed with entertainment to bring to life the latest that Android has to offer.
- Dual amplifiers deliver a 6dB louder sound than a regular amp, giving higher voice, deeper bass and unmatched clarity.
- Dolby Atmos creates powerful, moving audio that seems to flow all around users.
- 16MP phase detection auto focus rear camera for sharp detailed pictures, and an 8MP front camera. The f/2.0 aperture lenses and exclusive camera UI with automatic scene detection make it easy to take great shots every time.
On why the company chose to launch in China, Nestor Xu, Vice President Greater China, HMD Global said: “China is the largest and most competitive smartphone market in the world. It is no coincidence that we have chosen to bring our first Android device to China with a long-term partner.
The company is said to be on the verge of a release any time soon of its “first Nokia smartphone powered by Android™. China exclusive – Nokia 6”, as claimed by the Nokia website
A description of this return were given as Elegant simplicity. Trusted reliability. Lasting quality. The company said they are “unlocking new and extraordinary possibilities for billions of people”. They further said, “we’re just getting started, with new smartphones coming in 2017”.
Nokia Corporation is a Finnish Multinational ICT company, founded in 1865. In 2014, Nokia employed 61,656 people across 120 countries, did business in more than 150 countries and reported annual revenues of around €12.73 billion.
Its mobile phone business was eventually bought by Microsoft in an overall deal totaling $7.17 billion. Stephen Elop, Nokia’s former CEO, and several other executives joined the new Microsoft mobile subsidiary of Microsoft as part of the deal, which was completed on 25 April 2014. After the sale of its mobile phone business, Nokia began to focus more extensively on its telecommunications infrastructure business, its foray in virtual reality, and the acquisitions of French telecommunications company Alcatel-Lucent in 2016, whilst the Nokia name will return to the mobile phone market through HMD Global.