Think Selfies are a waste of time? think again. MasterCard have introduced a new authentication system , one that let’s users authorize mobile shopping transactions by means of a facial scan conducted by their smartphone. This feature, dubbed “Selfiepay” after initial tests in the US and the Netherlands, is expected to roll out this year starting with 14 countries.
MasterCard Selfiepay is achieved via it’s Identity Check app which generates an algorithmic map of the users face, rather than directly storing a photo, and compares that to a previously authenticated hash value.
How it works
After installing the MasterCard Identity Check app on your smartphone, you set it up by taking a selfie from within the app. When shopping online, and intend to perform a transaction, after entering your credit card information, you’ll have to hold up your smartphone and frame your face with your camera to verify your identity. MasterCard will require you blink just to ensure someone isn’t just holding up a picture of you so as to fool the system.
MasterCard for a while now has been experimenting on other means of authentication, such as one that could gather biometric data from a heart rate monitor – but there’s no word on when anything like that may be ready for prime time.
Some smartphones and and software makers feature unlock methods that identifies your face, remember your Android (Ice Cream Sandwich) device? The unlock feature that allows you use your face to unlock your device. Though this tech isn’t new, this is the first time a credit card issuer is using the technique, the company says it’ll hit users’ phones in the coming months.
So? think selfies are a waste of time? wait till i use mine purchase the latest gadget online .
MasterCard Incorporated is an American multinational financial services corporation headquartered in the MasterCard International Global Headquarters, Purchase, New York, United States, in Westchester County. Throughout the world, its principal business is to process payments between the banks of merchants and the card issuing banks or credit unions of the purchasers who use the “MasterCard” brand debit and credit cards to make purchases.